When Pitcrew AI approached A.I. LAMB, they had advanced computer vision technology and growing traction in the mining sector, but needed support to accelerate growth, sharpen their positioning, and scale globally. Our challenge: help transform them from a tech-led startup into a market-ready business with international presence, industry partnerships, and a commercial engine built to last.
- Facilitated an Insight & Ignite workshop on-site at Pitcrew HQ to align leadership and create a clear go-to-market roadmap.
- Defined customer personas, brand messaging, and a structured launch strategy.
- Facilitated an Insight & Ignite workshop on-site at Pitcrew HQ to align leadership and create a clear go-to-market roadmap.
- Defined customer personas, brand messaging, and a structured launch strategy.
- Created campaign content, pitch decks, LinkedIn strategy, and sales materials.
- Activated Pitcrew at major events including MINExpo 2024 and the Brisbane Truck Show 2025.
- Delivered video case studies, on-site demonstrations, and conference engagement strategies.
- Led internal communications campaigns to keep the team aligned with company goals.
- Developed internal comms rhythms, briefings, and updates to support scaling the team.
Supported the recruitment of key commercial personnel:
- Business Development Manager in Chile for LATAM market expansion
- Multiple Key Account Managers
- Head of Global Sales to support international growth strategy
- Helped secure a global partnership with Kal Tire and Mining Tire Group
- Supported Pitcrew’s LATAM growth strategy, including distributor support and on-site visits
- Played a key role in building credibility to help attract investment from RCF Jolimont
Global Presence
Supported Pitcrew’s entry into LATAM and North America with marketing, partnerships, and getting the right personnel on the ground to support the company’s objectives.
Trade Show Impact
Led Pitcrew’s presence at MINExpo 2024 and the inaugural A.I. LAMB Technology & Innovation Showcase at the Brisbane Truck Show 2025, where Tim Snell demonstrated the future of autonomous inspections.
Investor Readiness
Positioning and market traction following securing capital from RCF Jolimont in November 2023.
Strategic Alliance
Positioned and supported the partnership agreement of Pitcrew’s global alliance with Kal Tire Mining Group.
Brand Growth
Pitcrew’s LinkedIn following grew from 1,000 to over 3,500 followers through a cohesive brand voice and consistent campaign execution, both organic and paid.
Positioning and market traction following securing capital from RCF Jolimont in November 2023.
“When Pitcrew AI approached A.I. LAMB, they had advanced computer vision technology and growing traction in the mining sector, but needed support to accelerate growth, sharpen their positioning, and scale globally. Our challenge: help transform them from a tech-led startup into a market-ready business with international presence, industry partnerships, and a commercial engine built to last.”