Selling technology into the logistics and supply chain sector is a challenge. Hardware-enabled SaaS and pure software providers face long sales cycles, multiple decision-makers, and buyers who expect quick ROI proof before committing.
We help logistics-focused technology companies break into these markets faster, opening the right doors, creating strong market positioning, and building traction — without overloading internal teams.
What we do
Identify and prioritise high-value customer segments.
Refine and localise product positioning.
Build targeted sales and marketing programs.
Open doors through our operator network and industry events.
After scaling operations in Brazil and North America, Link2Pump — a hardware-enabled SaaS fuel management provider — set its sights on the Australian market. We ran Insight & Ignite, mapped the opportunity, and defined the partner strategy. Leveraging our network, we established early entry points with operators and hosted them at our Innovation Showcase during the 2025 Brisbane Truck Show — securing direct conversations with key industry decision-makers.
