Who we help

Mining Equipment, Technology & Services (METS)

We know mining.

Opening doors and scaling solutions in complex mining markets. Helping METS innovators cut through complexity and grow faster.

The METS sector is full of world-class innovation, but it’s also one of the toughest markets to crack.

Complex procurement processes, multi-layered stakeholders, and the need for buyer education can slow down even the best solutions.

We help METS companies focus their efforts where they matter most, opening the right doors, building capability, and creating the momentum needed to scale — without pulling your internal team off their day-to-day priorities.

Why do I need a partner for METS market growth?

Sales are still heavily reliant on founder or senior leadership involvement.

  • You’re ready to scale, but long procurement cycles are slowing you down.
  • You want to expand into new regions without stretching internal resources.
  • Your market strategy is reactive rather than proactive and planned.
  • You need partners, channels, and positioning that will stand up in a competitive global market.

What we do

Every engagement starts with Insight & Ignite — our proven process to align leadership, map opportunities, and create a go-to-market blueprint that’s investor-ready and execution-focused. Then we embed with your team to make it happen.

Identify and prioritise high-value markets and buyer segments.

Refine positioning, pricing, and value proposition for competitive advantage.

Build and activate partner and channel strategies.

Enable your sales team with the structure, tools, and support to scale.

Case Study

Pitcrew AI — From founder-led sales to scalable market growth

When we met Pitcrew AI, they had deployed their solution with a handful of customers, were securing investment from Resource Capital Fund, and relied on founder-led sales. Through Insight & Ignite, we built their go-to-market blueprint covering segmentation, targeting, pricing, partnerships, communications, and activation support. Over the next two years, we worked alongside their team to expand market presence, build a sales engine, and quadruple internal sales capacity — setting the foundation for sustainable growth.