ELORA
Elora delivers automated exterior fleet maintenance through its proprietary wash system, combining efficiency, consistency, and operational data.
Company Insights
Founding Year
Employees
The Situation
Elora is Australia’s first automated exterior fleet maintenance provider, delivering acid wash solutions for concrete agitators and heavy vehicles through its proprietary Elora Automation System. The platform modernised traditional air-operated wash systems by automating product delivery and capturing maintenance data to provide transparency across fleet operations.
Founded by Greg and Blair, Elora initially grew through a door-to-door sales model along Australia’s East Coast, before successfully entering key markets in Melbourne and the Newcastle–Hunter Valley region. Operating on a fixed cost-per-month model across fleets of hundreds of vehicles, the business needed to refine its pricing structure, strengthen its sales process, and ensure operational efficiency as demand increased.
As growth accelerated, clarity around strategy, scalability, and commercial execution became critical.
The Solution
A.I. LAMB worked directly with the founders to facilitate a two-day Strategic Plan on a Page workshop, helping clarify priorities, sharpen positioning, and restructure the sales and operational approach to better support a volume-based fleet model, including:
- Strategic planning and commercial alignment
- Sales process refinement and technique improvement
- Pricing model review and scalability assessment
- Operational clarity and data utilisation
- 12-month growth roadmap development
The Outcome
Following the strategic reset, Elora implemented a clearer sales framework, improved pricing discipline, and strengthened its use of operational data to support fleet customers more effectively.
Twelve months later, the business experienced tangible growth across key markets, operating with stronger internal alignment and a defined commercial roadmap. With improved processes and clearer direction, Elora was positioned to scale its automated fleet maintenance platform with greater confidence and control.
