Orange Mining
Orange Mining is a mining technology and services business specialising in mine development, fleet tenders and technical studies, with deep operational experience across complex mining projects in West Africa.
The Situation
Orange Mining is a mining technology and services business specialising in mine development, fleet tenders and technical studies across West Africa. While the team had deep operational credibility, there was no dedicated sales or marketing function.
Internally, they had built the Digger Performance Management System (DPMS) to analyse excavator performance across newly commissioned fleets. When deployed on a live operation, DPMS identified significant performance variance between identical machines, enabling optimisation that delivered a 27% uplift in tonnes moved in a single month versus the prior five-year monthly average.
The technology worked. The challenge was packaging and positioning it for OEM and strategic conversations in the United States.
The Solution
A.I. LAMB worked with Orange Mining to define the commercial narrative and reposition DPMS from an internal tool to a market-ready technology opportunity. We clarified its differentiation within the mining technology landscape and framed its value relative to OEM benchmarks and traditional reporting systems.
Executive pitch decks were developed for acquisition and partnership scenarios, supported by structured sales materials and leadership coaching to ensure clarity and confidence in high-stakes OEM discussions.
The Outcome
In live mining operations, the system delivered a 27% uplift in productivity by identifying and correcting equipment performance variance, proving measurable operational impact. The engagement repositioned DPMS from an internal tool to a commercially framed technology solution, supported by executive-ready pitch materials presented to global OEMs and technology providers in the United States. These discussions provided clear acquisition and scalability feedback, while Orange Mining retained the technology within its procurement and fleet benchmarking processes, preserving ongoing operational value and future commercialisation flexibility.
