From 21 to 23 October 2025, A.I. LAMB pulled on the jumper and took the field exhibiting at the International Mining and Resources Conference (IMARC) for our 2nd year in the game.
IMARC 2025 brought together more than 500 exhibitors and over 11,000 attendees, once again proving why it’s the grand final week of the mining and resources calendar in Australia. While many booths were stacked with product demos from across the Mining and METS sector, we decided to run a different play.
This year, we went full AFL.
Held in Australia’s biggest city, Sydney, the theme felt right at home. We stood out from the pack with our very own A.I. LAMB Aussie Rules footies and a handball target, footy cards that doubled as business cards, and stickers that quickly became crowd favourites. Instead of pushing a single product, our booth was designed to showcase a five year A.I. LAMB timeline, highlighting past and present clients. No smoke and mirrors, just real runs on the board – and it worked.
Hundreds of people stopped by the booth, some came to satisfy their curiosity about what we actually do, others came to test their skills on the handball target, and many stuck around to talk about how we could work together down the track. These conversations gave us the perfect opportunity to show our value to the Mining and METS sector, using the client work on our backdrop as real-world case studies rather than sales pitches.
We were also joined by our client and A.I. LAMB sibling company, Smartlox, which added even more firepower to the stand and opened the door to even more meaningful conversations. Across the week in Sydney, the calendar stayed full with client booth visits, lunches, coffees, dinners, and plenty of impromptu catch ups in between, proving to be busy in the best possible way.
IMARC 2025 was a strong win for A.I. LAMB, with promising connections made and future partnerships already taking shape. We’re already looking ahead to 2026 and most importantly, getting back on the field to do it all again.
