Actual Insights: The State of Mining Sales 2025 benchmarks the commercial maturity of the mining and METS sector.
Drawing on insights from 80 sales leaders, executives, and marketing professionals across the global mining supply chain, the report explores how mining organisations invest in sales capability, where the biggest commercial gaps exist, and what high-performing teams are doing differently.
Key findings of the report
- Commercial capability remains inconsistent
- Half of respondents rated the quality of formal sales training they received as average or below.
- Strong demand for mining-specific training
- 75% believe the industry needs specialised sales and marketing training designed for the mining sector.
- Individuals are investing in themselves
- 50% of respondents have personally funded their own professional development.
- Industry investment remains low
- 45% of companies spend less than $500 per salesperson each year on professional development.
- Time pressure is the biggest barrier
- Workload, travel, and administration are the most common challenges limiting selling and learning time.







