ABT
Advanced Braking Technology (ASX: ABV) is an Australian mining safety technology company specialising in failsafe braking systems designed for underground mining and heavy industry applications.
Company Insights
FY25 Annual Revenue
Continents using ABT braking technology
Year ABT was founded
The Situation
For years, Advanced Braking Technology (ABT) had supplied its failsafe wet sealed braking systems into mining and heavy industry, building strong credibility through product performance and long-standing customer relationships. But as the business continued to grow, there was an opportunity to evolve from a technically strong operation into a more commercially aligned and internationally scalable business.
The opportunity was clear: strengthen sales and marketing alignment, improve pipeline visibility, activate international distribution channels more strategically, and create a repeatable framework for long-term growth across mining markets both in Australia and internationally.
This included strengthening ABT’s presence in key global mining regions such as Chile, where there was growing demand for underground mining safety and fleet solutions.
The Solution
A.I. LAMB partnered closely with ABT across sales strategy, marketing, pipeline development, customer segmentation, and international market activation, operating as an extension of the leadership team.
The engagement included:
- Sales and marketing strategy development
- Pipeline management and CRM optimisation
- Key account planning and customer segmentation
- International distributor and dealer engagement
- Marketing campaigns and industry visibility
- Trade show, content, and customer engagement support
A major focus was transforming international distribution channels from reactive sales relationships into a more strategic growth network, while supporting market expansion initiatives across regions including Chile, where A.I. LAMB assisted with market validation, distribution strategy, and positioning within the underground mining sector.
The Outcome
Since partnering with A.I. LAMB, ABT has continued to scale its presence across mining and international markets, with annual revenue growing from approximately $9.7 million in FY21 to a forecast $19.9 million in FY25.
The business now operates with stronger sales and marketing alignment, improved pipeline visibility, more structured customer engagement, and a more active international distribution network, including stronger positioning across key global mining markets such as Chile.
Across multiple engagements over several years, A.I. LAMB has continued to work alongside ABT to help solve different commercial and strategic challenges as the business evolves, supporting both immediate growth initiatives and longer-term market expansion opportunities.
